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The UK tabloid to American conservative outrage pipeline
Read to the end for a terrifying thread about climate change
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Letโs Talk About Oli London

Oli London has come across my feed a few times over the last few weeks and Iโve sort of dragged my feet a bit about covering them. But there seems to be enough interest/confusion about all of this that it might be useful to explain what is happening here.
Oli London is a low-level influencer and amateur pop artist from the UK. London uses they/them pronouns and they recently ignited a media frenzy after coming out as โtransracialโ and, specifically, Korean.
As an Insider piece from last week points out, Londonโs obsession with using plastic surgery to look โKoreanโ is not new. Theyโve been at this for years. London has released their own K-Pop music and there are even videos of Koreans reacting to it. They arenโt fans! In 2019, a video from Barcroft TV documented Londonโs journey to Seoul to receive plastic surgery that would hopefully make them look like Jimin from BTS.
It seems this month, however, London decided it was time to take things a step further and use their Twitter account to let the world know that they identify as โtransracial,โ trying to link their quest to look like Jimin to pride month and the wider LGBT community. This has led to an explosion of backlash, especially from members of the trans community who feel as though London is belittling them. But London is also doing a very specific thing that Iโm not sure is readily apparent to both US-based news outlets and Twitter activists trying to grapple with all of this. Allow me to explain.
In the UK there is an entire universe of micro-celebrities who only exist via tabloid coverage. In many cases, British tabloids and news agencies will even pay working class people to say and do outrageous things just so they can write about them. When I was working in the UK, I was added to a bunch of press lists for these kind of outlets and theyโre constantly pushing editors at different news outlets extremely grotesque content โ all of it licensed, of course โ and most of it with an extremely right-wing bent. This is the ecosystem that London is trying to game with their continuous plastic surgery stunts.
I mean, that Barcroft TV mini-doc about them is titled, โCaucasian to Asianโ and comes from a series Barcroft does called โHooked On The Look,โ to give you an idea of the media ecosystem London inhibits. Also, in the Barcroft doc, London is walking around Seoul with their friend โFrenchyโ. โFrenchyโ is Angelique โFrenchyโ Morgan, the former Rock Of Love 2 contestant who a massive European tabloid fixture. Also, Morgan did an interview with a YouTuber named JojoSpotlight last year basically saying Londonโs entire BTS stan persona was created after she introduced them to the group.
This UK tabloid shadow realm that London lives inside interacts with social media in strange ways. I canโt think of anyone that has successfully parlayed being a British tabloid celebrity into real, lasting fame. I could be wrong! But, it seems like London has stumbled across another form of notoriety. Their Twitter feed right now is just retweets and clips from all the outlets covering their surgeries. And the majority of them are right-wing. Thatโs because London, knowingly or not, by linking their obsession with โlooking Koreanโ to transsexuality has given TERFs and anti-trans conservatives a brand new useful idiot. I mean, just look at the state of this:
And even more infuriating, anti-trans activists can use Londonโs โtransracialnessโ as a way to mock and lampoon the trans community and also tweet about how London is the victim of cancel culture. Itโs a mess!
None of this is particularly revolutionary. As I said, the UK has a long and ugly history of exploiting fame-hungry people to enrage and horrify newspaper readers. But, thanks to the internet, these stories donโt stay quarantined in the UK anymore and for the international right wing, still looking for a replacement for Trumpism, they are now the perfect tool for shaping public policy: โLook at this gross nonsense we orchestrated specifically to bother you. Arenโt queer people awful?โ And, annoyingly, there really isnโt an easy fix for this sort of thing. I could say something here like, โjust ignore the Oli Londonโs on your timeline and theyโll go away,โ but Twitter, in particular, has obliterated any sense of scale for outrage, while also gamifying it. So thereโs no incentive for anyone to stop. We live in a tabloid world now and this is what it looks like.
The Facebook Newsletter Product Is Here
Iโve been staring at this screenshot for 24 hours straight. Every few minutes I discover something new and insane about it. Malcolm Gladwell described as a โfresh voiceโ. The promise of Gladwell giving me a โnew conversationโ. The fact his newsletter is called โOh, MGโ.
If youโre out of the loop on this whole thing, Bulletin is a platform built by Facebook that will allow a select group of creators and influencers to host newsletter/blog-type editorial projects and, it seems, also podcasts. The initial batch of people who have been given access to Bulletin is fantastically random: Gladwell, sportscaster Erin Andrews, Queer Eyeโs Tan France, and a bunch of people Iโve never heard of, but who Iโm told are very important.
Bulletin will be built into Facebookโs larger creator monetization infrastructure, where, eventually, youโll be able to paywall content and provide subscriber-only experiences, like live audio, I guess. But whatโs weird about Bulletin, though, and perhaps shines a bit of a light on how much faith Facebook actually has in this product long-term, none of the creators theyโve launched with are people who I would think actually need Facebookโs monetization features. I have an extremely hard time believing that Tan France needs a monetized newsletter hosted on Facebook. In fact, from what I can tell, not a single person involved with Bulletinโs launch are people you could describe as a Facebook-made influencers, which is a group I bet would actually be excited to use Bulletin.
Anyways, the best way I can describe the general vibe of Facebookโs new Substack clone is: โsoon-to-be quietly sunsetted tech product I would have attended a beer and wine-only open bar launch party for in 2012 where three different weird men, still wearing their employee lanyards from work, would have asked me what my LinkedIn URL was.โ
What Is Even Instagram Post-Pandemic?
In early 2020, after a particularly nasty harassment campaign from QAnon supporters, I made my Instagram private. Then the pandemic hit and I more or less forgotten the platform existed. From what Iโve read, Iโm not the only person who has struggled to figure out how Instagram factors into a digital life amid the pandemic. And, with the delta variant spreading quicker than we can vaccinate it away, thereโs a possibility that the world that Instagram was created to document might never come back fully.
Now, Iโll also admit Iโm probably not the target audience for Instagram. Iโm a 31-year-old man, I donโt have any muscles, and I donโt like to post about Jesus. Iโm almost at that stage of life where I start taking weird photos of myself not smiling with the camera sort of looking up at my chin. But I also am part of a target audience for Instagram. Over the last year, Iโve waded into the creator economy. I monetize my newsletter, I use a Patreon for a podcast I do, I have a Discord server, and I share my work on Twitter. Iโve experimented with Garbage Day and Instagram, but going on to the app feels like Iโm removing myself from the wider internet. Though Instagram is synonymous with influencers, its features actually suck for how creators currently operate.


Which is why, I suspect, the app is now scrambling to add features that could actually make the platform useful for creators. According to The Verge, itโs currently testing giving all users the ability to add links to Stories. The Verge story has an incredible line in it from Vishal Shah, Instagramโs head of product, who said the company is trying to understand how users might use links. Hmm, Iโm not sure, but Iโd imagine theyโd use them to link to stuff.
And according to tweets from Alessandro Paluzzi, a developer who reverse engineers apps to see what features are being added, Instagram also seems to be experimenting with OnlyFans-esque paywalls.
All of which I suppose leads to my main question: What is Instagram? Is it middle-aged millennial Facebook? Is it nipple-less OnlyFans? Is it where TikTokers go to repost their videos and shill weightloss tea? And how does it fit into the new internet that seems to be forming right now, one where creators link together different platforms and services to create one-man cinematic universes of themselves? And while weโre at it, what is Reels?
@JournosPostLs Was Suspended
The account @JournosPostLs was actually suspended today in-between me embedding it in this post and me sitting down to write about it. Which is slightly annoying haha only because I was hoping to dig through it for a larger piece. That said, itโs a good thing itโs been suspended. Hereโs what happened.
Earlier this week, Deanna Schwartz, a journalist who does audience for Boston Globe wrote a piece for the Washington Postโs womenโs vertical, The Lily, about how the pandemic had interrupted her chances of having her first kiss. You can read the piece here. Itโs a lovely and bittersweet reflection on the weird and strange ways 2020 has scrambled our lives.
Schwartzโs tweet was then screenshot by an account called @JournosPostLs, a Twitter account that is part of a larger trend over the last year where different accounts have started appearing documenting particular kinds of people. There are a lot of these accounts and in typical Gen Z fashion, figuring out where they fall along the political spectrum isnโt always easy. The name for these kinds of accounts seems to be โgimmick accounts,โ but millennials used to call them novelty accounts.
After @JournosPostLs shared Schwartzโs tweet, it was accused of targeted harassment by many other journalists. And the @JournosPostLs account did drive a ton of abuse towards Schwartz. Iโm sure the suspension today of the @JournosPostLs account has made thing even worse for her.
But what I think is interesting about all of these โgimmick accountsโ is that they all technically count as targeted harassment. Even the ones dunking on people you donโt like โ MAGA Cope Posts and Bluecheck Struggle Tweets and all the rest. Theyโre all cyberbullying! And their prevalence on the app right now speaks to the how targeted harassment has just become the language of Twitter. And while itโs nice that @JournosPostLs is gone, removing this culture from the platform is like removing water from the ocean.
A Critical Race Theory Check-In


In case you were curious exactly how banning critical race theory would work in practice, the Texas Public Policy Foundation tweeted and then deleted this guide. The TPPF describes itself as a โnon-profit, non-partisan research institute dedicated to liberty, free enterprise, & personal responsibility,โ but Iโm going to guess itโs not exactly โnon-partisanโ seeing as how it thinks teaching โcolonialismโ should be banned from schools.
People Magazine Covers The Punk Scene
People Magazine published a Snapchat/Instagram story-type thing called โCelebs Who Embrace Punk Rock Styleโ. I came across it thanks to a tweet from Chicago Reader writer Leor Galil. People Magazineโs list includes:
Kourtney Kardashian
Travis Barker
Machine Gun Kelly
Megan Fox
TikToker jxdn
Miley Cyrus
Willow Smith
Now, first, I want to say I do not have any serious feelings about this whatsoever. I spent most of my teenage years trying in vain to hide how much I loved mall emo like Fall Out Boy and Panic! At The Disco and looking back on it, I realize I would have been much happier if I had just openly and honestly enjoyed things that I liked. Also, People Magazine isnโt wrong. I literally wrote about this exactly wave of TikTok emo back in March. These people are bringing back pop punk in a big way.
That said, making an Instagram story about the new faces of punk and only including millionaires and internet-famous teenagers is so funny and works so well as a satire that itโs basically counts as a Bad Religion music video. I love culture right now.
Will You Scan Your Eyeballs For Cryptocurrency?
Sam Altman, the former president of Y Combinator, announced heโs created a startup that, according to Bloomberg, would scan your iris and, in exchange, give you a crypto coin called Worldcoin. Someone on Twitter asked if โpanopticoinโ was already taken.
While weโre talking about crypto, Twitter has launched 140 NFTs. Theyโre free and honestly pretty cool if youโre into that sort of thing.
And, lastly, Garbage Day reader Matt sent this to me. Itโs a Bloomberg piece about El Zonte, a town in El Salvador that has been flooded with Bitcoin. It does not have a bank and the townโs only ATM buys and sells Bitcoin. Itโs a fascinating look at what a crypto-dominated future would look like. Though, the townโs economy is still primarily based on USD:
As more stores began asking how they could accept Bitcoin, Peterson decided El Zonte needed its own app. The Bitcoin Beach Wallet, which launched in September, similarly uses technology that allows for small transactions. It shows users how much they hold in Bitcoin and greenbacks and where they can spend it. Shops in town price everything in dollars, whether the underlying transaction is in Bitcoin or not. A cappuccino always costs $3.50, even if Bitcoinโs value has just jumped or dropped. In this way, it behaves more like a token than a currency.
IKEA Releases Some New Couches
IKEA announced a line of 10 loveseats based on various pride flags. Unlike the tweet above which kickstarted the Twitter conversation yesterday about the loveseats, the overwhelming reaction was negative. You canโt actually buy them. I guess theyโre just for display in stores. Apparently, IKEA thought that the best way to follow up serving fried chicken and watermelon on Juneteenth was to make a bisexual couch that has a cushion that reads, โnobody believes you.โ Anyways, hereโs my favorite meme about this:
Some Stray Links
Vox goes into the complete online meltdown over โI Sexually Identify as an Attack Helicopterโ and everything that happened after
โTop Twitch Streamers Fight Over Sketchy Gambling Streamsโ
P.S. hereโs a terrifying thread about climate change.
***Any typos in this email are on purpose actually***