The Blair Witch: The first viral hoax (with David Sims)

The Blair Witch Project stands alone in the kind of panic it caused. No film before or since has quite hit the same fevered pitch, where many people actually thought it was real. What made it so magical? How did it come to be, and why did it freak us out like it did?

David Sims joins us to talk urban legends, predecessors to The Blair Witch Project, and the found footage films that have since tried to recreate its culture-gripping moment since.